World Color Day: color changes the world!

Today we celebrate World Color Day: an opportunity to remember how different chromatic shades can have a strong impact on our lives and on our ability to express ourselves!

Today we celebrate World Color Day: an opportunity to remember how different chromatic shades can have a strong impact on our lives and on our ability to express ourselves!

Color has great relevance in many fields of our lives, just think of how we have always used them since we were children to express thoughts and emotions, how their use has influenced the world of art and a certain way of perceiving the articles we are in contact with on a daily basis, up to the animal world, in which chromatic shades are used by countless creatures even as a defensive tactic.

Our experience in industrial painting, whether it is powder, liquid or cataphoresis painting, only confirms this thesis: color contributes to enriching our lives, and on this special day it is right to celebrate it for the great contribution it is able to make.

They become a way to express one's culture and history, an unwritten language, but no less significant for this: each of them is naturally associated with a concept, sometimes influenced by the context in which it is expressed. To give a few examples, yellow often arouses emotions linked to brightness and therefore cheerfulness, like sunlight, while blue is something that contains, like the sky or the universe, red is something active and in movement, like fire.

Even in the world of industrial painting all this has a clear value: the brightest and most particular colors are able to give the treated articles a unique character, giving them that communicative strength capable of making any product, of all sizes, memorable.

Ensuring that an item can be immediately associated with a particular color makes it immediately recognizable within a context that often tends to become homogenised, bringing out those who are able to differentiate themselves. This is one of the most important aspects: color gives identity, therefore it communicates even by the mere fact of existing.

For all these reasons (and many others!) it is right to celebrate it, and the importance of this day is confirmed by the fact that it is actually called "World Kids Coloring Day": all over the world, on May 6th, children and teenagers get busy coloring to make the world a better and more colorful place. We thus wanted to give them the opportunity to make a difference and help the neediest children, raising awareness of universal causes such as humanitarian aid and respect for the environment.