We have chosen to respect the environment!

Safeguarding the Earth is one of the great objectives of our years, the most pressing and not negligible. There has been a recent general awareness of the urgency linked to the actions to be taken to mitigate the risks linked to climate change, thanks above all to the work of activists, scientists and experts. Companies are also required to play a fundamental role in achieving the common goal.

Although we have been talking about the need to reverse the trend in the area of ​​pollution and environmental respect for many years now, we can say that 2019 was the year in which the world definitively opened its eyes in this regard.

In 2019 there was a general awareness of the problems related to climate change, on the one hand due to the increasingly pressing warnings of scientists and experts on the need to put a stop to greenhouse gas emissions, on the other due to the protest actions started by the activist Greta Thunberg already in 2018 and then continued throughout the world, resulting in the global awareness demonstration on 15 March 2019.

Companies and environmental communication

An awareness that over time has increasingly also affected companies. Confirmation can be found by analyzing the trend topics in brand communication in 2019, where it emerges that the topic of environmental sustainability has played a top-level role with a significant increase in the number of companies that refer to these topics in their communication.

For the research, a sample of creativity spread across various media was selected, from which key words indicating an association with the topic of sustainability were extrapolated. In the first quarter of 2018 there were 85 brands that talked about sustainability in various capacities, in the equivalent period of 2019 the number grew to 129 (+34%), involving an increasingly larger number of product categories, from the energy sector to food and large-scale retail trade.

This new attention to the communication register linked to sustainability must, however, go hand in hand with concrete actions, tangible facts that demonstrate companies' interest in respecting our planet and, consequently, for those who live on it.

Why make a Green choice

There are countless reasons why it is good to move towards sustainable business processes, but it is enough to mention two, perhaps the main ones, to highlight the reasons.

On the one hand ethics, on the other the business itself. Giving a future to the next generations, guaranteeing the liveability of our planet and the subsistence of the various species that inhabit it should be one of the cornerstones of agendas around the world. As Barack Obama also stated: "The future is no longer a choice between economic growth and a clean planet, because survival depends on both."

From a business point of view, moving from a green perspective means anticipating the moves that will inevitably have to be taken tomorrow. Everything that today is called "green" (green market, green economy, green policies, etc.) will one day become the consolidated standard, something that we cannot help but consider. Moving early means preparing as best as possible for an inevitable change.

Environmental footprint: CO2 avoided in 2020

For all these reasons, as Zoccarato Industrial Coatings we have already taken important steps from an environmental perspective. Every company has an impact on the environment, a CO2 footprint which, thanks to tailor-made and certified interventions, can be canceled and/or compensated for and subsequently communicated.

To produce one kilowatt hour of electricity, fossil fuels are burned and consequently significant quantities of CO2 are emitted into the atmosphere. The production of clean energy avoids the emission of CO2 into the atmosphere.

For some years now we have chosen to use energy from renewable sources, thus contributing to improving the environment in which we live and guaranteeing a better future for new generations. Thanks to “100% Clean Energy Dolomiti Energia” we avoided generating 4869.37 tons of CO2 during 2020!

In the following table the data referring to 2020, divided month by month:

MONTH

YEAR

KWH

CO2 AVOIDED (T)

January

2020

221071

434.63 tons

February

2020

235601

463.19 tons

March

2020

224254

440.88 tons

April

2020

131694

258.91 tons

May

2020

201833

396.8 tons

June

2020

206518

406.01 tons

July

2020

241510

474.81 tons

August

2020

138761

272.8 tons

September

2020

223817

440.02 tons

October

2020

221790

436.04 tons

November

2020

212956

418.67 tons

December

2020

216983

426.59 tons

Total

4869.37 tons